“No one dares to ask the business, no one dares to make a slipFor the stranger there among them with a big iron on his hip.”

– ad campaign for Marty’s Iron Swords for Kids

Every merchant who has heard of Sterling Sellars should know better than to trust his sales pitch. It is said that Sterling could sell you your own boots while you were already wearing them and you would still walk away thinking you successfully haggled for a two-for-one deal. But although these merchants often approach Sterling prepared to disbelieve any word he says, they are far less prepared to see that he believes every word he says. And soon, they start believing themselves, “he’s a liar, but he’s not lying to me…”

– James